(And Why Most Founders and Executives Need One Before They Know It) The word "agency" carries a lot of weight for companies who've been through a few of them. There's a specific kind of disappointment that comes with an agency engagement that technically delivered - the deck got made, the campaigns went out, the reporting looked clean - but somehow moved nothing that actually mattered. I hear that story a lot. And I've spent a lot of time thinking about why it happens so cons
